Single-creator or multi-creator campaign. Reach, engagements, clicks, conversions, revenue, ROI. Tier benchmarks baked in (nano/micro/macro/mega).
Scale and credibility. ER drops vs micro.
Typical CPM $20. Source: HypeAuditor 2024, Influencer Marketing Hub 2024.
| Δ | CVR | Conv | Revenue | ROI |
|---|---|---|---|---|
| -20% | 2.40% | 1 | $50 | -99% |
| -10% | 2.70% | 1 | $57 | -99% |
| 0% | 3.00% | 1 | $63 | -99% |
| +10% | 3.30% | 1 | $69 | -99% |
| +20% | 3.60% | 1 | $76 | -98% |
Verdict: Negative — Watch for bot followers: if ER > 8% on 100k+ accounts, audit before paying.
Customer acquisition cost, lifetime value, payback period, and the LTV:CAC ratio that tells you if you have a business.
Calculate required sample size per variant for a given baseline rate, minimum detectable effect, and confidence.
Project revenue, profit, and ROI from a single email send. Tune list size, open / click / conversion rates, AOV, and send cost.
Single-creator or multi-creator campaign. Reach, engagements, clicks, conversions, revenue, ROI. Tier benchmarks baked in (nano/micro/macro/mega).
Scale and credibility. ER drops vs micro.
Typical CPM $20. Source: HypeAuditor 2024, Influencer Marketing Hub 2024.
| Δ | CVR | Conv | Revenue | ROI |
|---|---|---|---|---|
| -20% | 2.40% | 1 | $50 | -99% |
| -10% | 2.70% | 1 | $57 | -99% |
| 0% | 3.00% | 1 | $63 | -99% |
| +10% | 3.30% | 1 | $69 | -99% |
| +20% | 3.60% | 1 | $76 | -98% |
Verdict: Negative — Watch for bot followers: if ER > 8% on 100k+ accounts, audit before paying.
Customer acquisition cost, lifetime value, payback period, and the LTV:CAC ratio that tells you if you have a business.
Calculate required sample size per variant for a given baseline rate, minimum detectable effect, and confidence.
Project revenue, profit, and ROI from a single email send. Tune list size, open / click / conversion rates, AOV, and send cost.