Marketing

Email Campaign ROI

Project revenue, profit, ROI and 12-month trajectory for an email program. Industry benchmarks, funnel chart, list-growth modeling.

campaign.roiSaaS / Software
Excellent
Return on every dollar spent
6.2×per $1 spent
50,000 sent 6 converted·0.01% end-to-end
$468 revenue+$393 profit523% ROI
Litmus 2024 median: $36 / $1
Funnel assumptions

Campaign inputs

Campaign preset
Industry benchmark (Mailchimp 2024)
Snapshot

Single send — projected outcome

Revenue
$468
Cost
$75
Profit
$393
ROI
523%
By campaign typeNet per send (current list)
custom$393523%
promotional$238238%
newsletter$5411083%
transactional$10,97543900%
Stage rows

Per-step volumes

1Sent
50,000
2Opened
22.0%11,000
3Clicked
2.5%275
4Converted
2.0%6
Revenue vs cost ledger
Single send
Revenue
6 conversions × $85 AOV
$468
Cost
50k sends × $2/k
-$75
Profit
Net of send cost
$393
List growth + cadence

12-month projection inputs

12-month totals
Revenue$25,582
Cost$4,104
Profit$21,478
List-growth compounded

Monthly revenue curve

MListRevenueProfitTrend
M151,000$1,907$1,601
M252,020$1,946$1,633
M353,060$1,984$1,666
M454,122$2,024$1,699
M555,204$2,065$1,733
M656,308$2,106$1,768
M757,434$2,148$1,803
M858,583$2,191$1,840
M959,755$2,235$1,876
M1060,950$2,280$1,914
M1162,169$2,325$1,952
M1263,412$2,372$1,991

Benchmarks: Mailchimp Email Benchmarks 2024, Litmus 2024 State of Email.