Customer acquisition cost, lifetime value, payback period, and the LTV:CAC ratio — with industry benchmarks and multi-cohort comparison.
OpenView 2024: median LTV:CAC 3.5x, payback 12-15 months.
OpenView 2024: median LTV:CAC 3.5x, payback 12-15 months.
Target payback: < 12 months. Yours: 8.9.
Verdict: Healthy — OpenView 2024: median LTV:CAC 3.5x, payback 12-15 months.
Curve: cum. contribution margin · Dashed: CAC line · Crossover = payback
Calculate required sample size per variant for a given baseline rate, minimum detectable effect, and confidence.
Project revenue, profit, and ROI from a single email send. Tune list size, open / click / conversion rates, AOV, and send cost.
Score a target keyword 0-100 using competitor DR, content length, backlinks, and intent match. Tells you go / hard / skip.
Customer acquisition cost, lifetime value, payback period, and the LTV:CAC ratio — with industry benchmarks and multi-cohort comparison.
OpenView 2024: median LTV:CAC 3.5x, payback 12-15 months.
OpenView 2024: median LTV:CAC 3.5x, payback 12-15 months.
Target payback: < 12 months. Yours: 8.9.
Verdict: Healthy — OpenView 2024: median LTV:CAC 3.5x, payback 12-15 months.
Curve: cum. contribution margin · Dashed: CAC line · Crossover = payback
Calculate required sample size per variant for a given baseline rate, minimum detectable effect, and confidence.
Project revenue, profit, and ROI from a single email send. Tune list size, open / click / conversion rates, AOV, and send cost.
Score a target keyword 0-100 using competitor DR, content length, backlinks, and intent match. Tells you go / hard / skip.