Marketing

Social Engagement Rate

Platform-specific engagement rate using the right denominator (followers vs views) and 2026 benchmarks per network.

Instagram · General · 10k–100k accounts
3.90%
Great
975 interactions ÷ 25,000 followers
Poor
< 0.50%
Avg
1.20%
Great
> 3.00%
0%pooraveragegreat4.5%
Post inputs
Per-post metrics — denominator switches with platform
÷ followers
Post breakdown · cross-industry view
Your post compared against every industry band on Instagram
IGGeneral
Your post
3.90%
On / above avg
Breakdown
avg 1.20% · great 3.00%
Likes850
Comments45
Shares20
Saves60
IGB2B / SaaS
3.90%
On / above avg
Breakdown
avg 0.84% · great 2.10%
Likes850
Comments45
Shares20
Saves60
IGB2C retail
3.90%
On / above avg
Breakdown
avg 1.32% · great 3.30%
Likes850
Comments45
Shares20
Saves60
IGFinance / Banking
3.90%
On / above avg
Breakdown
avg 0.96% · great 2.40%
Likes850
Comments45
Shares20
Saves60
IGFashion / Beauty
3.90%
On / above avg
Breakdown
avg 1.68% · great 4.20%
Likes850
Comments45
Shares20
Saves60
IGTech / Hardware
3.90%
On / above avg
Breakdown
avg 1.20% · great 3.00%
Likes850
Comments45
Shares20
Saves60
IGGaming / Esports
3.90%
On / above avg
Breakdown
avg 1.56% · great 3.90%
Likes850
Comments45
Shares20
Saves60
Verdict: Great. Instagram: saves weight heaviest algorithmically. Measure saves trend, not just likes.
Benchmarks: RivalIQ Social Benchmark 2024, Socialinsider 2024.