Marketing

Cohort Retention Analyzer

Paste a CSV of user_id, signup_date, last_active_date. We bucket users by signup month and render retention for up to 12 months since signup.

Cohort Analysis · Retention Curve

Cohort Retention Analyzer

Bucket users by signup month. Read the flattening curve, not the absolute number.

Below benchmark24 users · 11 cohortsRun · May 13, 2026
Day 30
70%
Avg M1 retention · bench 85%
Day 60
59%
Avg M2 retention · bench 80%
Day 90
41%
Avg M3 retention · bench 75%
Source data

CSV input

Benchmark · B2B SaaS
Mixpanel · OpenView 2024
M1
bench 85%70%
M3
bench 75%41%
M6
bench 65%22%
M12
bench 55%0%
NRRM12 retention + expansion %bench 110%8%

NRR ≈ M12 retention + expansion %. Source: Mixpanel Product Benchmarks 2024, OpenView 2024.

Weakest cohorts · M3
  • #1
    Sep 2025
    1 user · M1 100%
    0%
    M3
  • #2
    Oct 2025
    1 user · M1 100%
    0%
    M3
  • #3
    Nov 2025
    1 user · M1 0%
    0%
    M3
Retention curve

Average vs benchmark

YouBenchmark
100%50%0%
M0M3M6M9M12

A flattening curve matters more than absolute numbers. Compare slope, not endpoints.

Retention heatmap

% retained by month-since-signup

CohortSizeM0M1M2M3M4M5M6M7M8M9M10M11M12
Jan 20254
100
75
50
50
50
50
25
25
25
25
25
0
0
Feb 20253
100
67
67
67
67
67
67
33
0
0
0
0
0
Mar 20253
100
67
67
67
67
67
67
67
33
0
0
0
0
Apr 20253
100
67
67
67
33
33
33
33
0
0
0
0
0
May 20252
100
50
50
50
50
50
50
0
0
0
0
0
0
Jun 20252
100
50
50
50
50
50
0
0
0
0
0
0
—
Jul 20252
100
100
100
50
50
0
0
0
0
0
0
—
—
Aug 20252
100
100
100
50
0
0
0
0
0
0
—
—
—
Sep 20251
100
100
100
0
0
0
0
0
0
—
—
—
—
Oct 20251
100
100
0
0
0
0
0
0
—
—
—
—
—
Nov 20251
100
0
0
0
0
0
0
—
—
—
—
—
—
Average
100
70
59
41
33
29
22
16
6
3
4
0
0
0%100%

Source: Mixpanel Product Benchmarks 2024, OpenView 2024.

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