Enter CPC + conversion rate per channel. We split the budget toward channels with the best conversions-per-dollar, using a sqrt-weighted model so allocations aren’t winner-take-all.
CPM defaults: WordStream Display Benchmarks 2024, Meta Q4’24, LinkedIn Marketing Solutions 2024. Min/Max % clamps each channel’s share; allocator redistributes the rest by marginal conversions.
Model caveats: assumes linear conversion rate (no saturation), independent channels (no halo effect), and stable auctions. Treat as a starting point, then rebalance monthly on actual blended CPA/ROAS.
Customer acquisition cost, lifetime value, payback period, and the LTV:CAC ratio that tells you if you have a business.
Calculate required sample size per variant for a given baseline rate, minimum detectable effect, and confidence.
Project revenue, profit, and ROI from a single email send. Tune list size, open / click / conversion rates, AOV, and send cost.
Enter CPC + conversion rate per channel. We split the budget toward channels with the best conversions-per-dollar, using a sqrt-weighted model so allocations aren’t winner-take-all.
CPM defaults: WordStream Display Benchmarks 2024, Meta Q4’24, LinkedIn Marketing Solutions 2024. Min/Max % clamps each channel’s share; allocator redistributes the rest by marginal conversions.
Model caveats: assumes linear conversion rate (no saturation), independent channels (no halo effect), and stable auctions. Treat as a starting point, then rebalance monthly on actual blended CPA/ROAS.
Customer acquisition cost, lifetime value, payback period, and the LTV:CAC ratio that tells you if you have a business.
Calculate required sample size per variant for a given baseline rate, minimum detectable effect, and confidence.
Project revenue, profit, and ROI from a single email send. Tune list size, open / click / conversion rates, AOV, and send cost.