April Dunford-style positioning builder. Six fields → positioning statement + tagline. Copy the markdown and move on.
Specific, not 'everyone'
The one benefit they actually care about
The frame of reference you want
What they'd do if you didn't exist
Capabilities only you have
The sub-group you win for — clearly
Deliver better email support without the ticketing-system baggage
Best for: Teams that outgrew shared Gmail but think Zendesk is overkill
Stop answering the same questions in Slack over and over
Best for: Teams where Slack is the primary work OS and wikis rot
Get paid faster in construction without hiring a lien attorney
Best for: Sub-contractors burned by slow-paying GCs who can't afford legal overhead
Cut corporate spend by 3%+ automatically
Best for: Teams with CFOs/Controllers who measure success in cost savings
Get through email twice as fast
Best for: People whose email volume makes them hate email
Source: April Dunford, Obviously Awesome (2019), Sales Pitch (2023).
Design 3–5 pricing tiers with feature checkboxes, monthly + annual rates, and a live comparison matrix. Export as HTML embed or JSON. Team-shared.
Monthly Acquisition → Activation → Retention → Referral → Revenue tracker with stage conversions and trend charts. Team-shared.
Define one north-star metric with input drivers. Set weekly targets, log actuals, compute variance, trend, and correlation with revenue.
April Dunford-style positioning builder. Six fields → positioning statement + tagline. Copy the markdown and move on.
Specific, not 'everyone'
The one benefit they actually care about
The frame of reference you want
What they'd do if you didn't exist
Capabilities only you have
The sub-group you win for — clearly
Deliver better email support without the ticketing-system baggage
Best for: Teams that outgrew shared Gmail but think Zendesk is overkill
Stop answering the same questions in Slack over and over
Best for: Teams where Slack is the primary work OS and wikis rot
Get paid faster in construction without hiring a lien attorney
Best for: Sub-contractors burned by slow-paying GCs who can't afford legal overhead
Cut corporate spend by 3%+ automatically
Best for: Teams with CFOs/Controllers who measure success in cost savings
Get through email twice as fast
Best for: People whose email volume makes them hate email
Source: April Dunford, Obviously Awesome (2019), Sales Pitch (2023).
Design 3–5 pricing tiers with feature checkboxes, monthly + annual rates, and a live comparison matrix. Export as HTML embed or JSON. Team-shared.
Monthly Acquisition → Activation → Retention → Referral → Revenue tracker with stage conversions and trend charts. Team-shared.
Define one north-star metric with input drivers. Set weekly targets, log actuals, compute variance, trend, and correlation with revenue.