Growth & Strategy

Pirate Metrics Tracker (AARRR)

Track Acquisition -> Activation -> Retention -> Referral -> Revenue monthly with conversion rates and stage trends.

Workspace
Personal — local only
AARRR1 mo
▸pirate.funnel/2026-05.metrics
personal
Pirate metrics · Dave McClure
acq · act · ret · ref · rev1 mo
600revenue 2026-05
Activation
35.0%
Drop-off
94.0%
Acquisition
10,000
Activation
3,500
Retention
1,800
Referral
400
Revenue
600
Funnel · 2026-05
tapered ribbon
AAcquisition
100%10,000
35.0%
AActivation
35%3,500
51.4%
RRetention
18%1,800
22.2%
RReferral
6%400
150.0%
RRevenue
6%600
Acq -> Act
35.0%
Act -> Ret
51.4%
Ret -> Ref
22.2%
Ret -> Rev
33.3%
Your conversion vs median

SaaS benchmarks

Visitor -> Signup35.0%
bench 2-5%
Signup -> Activation35.0%
bench 20-40%
Activation -> Retention51.4%
bench 60-85%
Activation -> Referral11.4%
bench 10-20%
Free -> Paid17.1%
bench 2-5%

Source: Mixpanel Product Benchmarks 2024, OpenView SaaS 2024.

Set targets, track progress

Goals per stage

Acquisition—
Activation—
Retention—
Referral—
Revenue—

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