Sales

Lead Scoring Rubric

Define criteria, weights and thresholds. Score a lead inline and watch the tier update live.

Lead Scoring Rubric

Sales-ops qualification scorecard · criteria → weights → thresholds → live score

Hot ≥ 80Warm 6079Cold < 60
Rubric Editor
0 criteria · tune weights + point levels
Load ICP catalog
Scoring Panel
Live score0 / 0
0/ 100
Tier C · ColdC
ColdWarm · 60Hot · 80100
Score breakdown by dimension
Firmographic
Behavioral
Intent
Fit

Good rubrics weight intent + behavioral signals above firmographic once a lead has shown interest. Demo requests, pricing visits, and multi-touch engagement routinely outperform title + company size.