CRM & Sales Ops

SDR Cadence Builder

Design multi-touch outbound sequences. 10 real cadence templates (Gong 22-touch, Outreach 15-touch, persona-specific). Channel-effectiveness benchmarks and expected touches-to-response from Gong.io 2024 + Outreach 2024.

Outbound · Cadence designer

Outreach 15-touch balanced

Sequence calls, emails, LinkedIn and SMS into a multi-day rhythm. Channel benchmarks from Gong.io 2024 and Outreach 2024.

15
Touches
21d
Days
51%
≥1 reply
Touches
15
Span
21 days
Time cost
80m
Est. reply
51%
Mix E/C/LI/V
6/5/3/1
Channel mix15 total
Email · 6Call · 5LinkedIn · 3Video · 1
10 real cadence templates · sources cited
Cadence editor
Outreach 15-touch balanced
Source: Outreach State of Sales Engagement 2024
Classic 15-touch across 3 weeks. Email-heavy with strategic call + social sprinkled in. Good default.

Sequence timeline

Day · Channel · Touch
  1. d1
    @Emailtouch 1
    Reply rate
    2.1%· 3m
  2. d2
    Calltouch 2
    Reply rate
    6.3%· 8m
  3. d3
    @Emailtouch 3
    Reply rate
    2.1%· 3m
  4. d4
    inLinkedIntouch 4
    Reply rate
    5.4%· 4m
  5. d6
    Calltouch 5
    Reply rate
    6.3%· 8m
  6. d7
    @Emailtouch 6
    Reply rate
    2.1%· 3m
  7. d9
    Videotouch 7
    Reply rate
    8.1%· 10m
  8. d11
    Calltouch 8
    Reply rate
    6.3%· 8m
  9. d12
    @Emailtouch 9
    Reply rate
    2.1%· 3m
  10. d14
    inLinkedIntouch 10
    Reply rate
    5.4%· 4m
  11. d15
    Calltouch 11
    Reply rate
    6.3%· 8m
  12. d17
    @Emailtouch 12
    Reply rate
    2.1%· 3m
  13. d19
    Calltouch 13
    Reply rate
    6.3%· 8m
  14. d20
    @Emailtouch 14
    Reply rate
    2.1%· 3m
  15. d21
    inLinkedIntouch 15
    Reply rate
    5.4%· 4m