CRM & Sales Ops

Sales Call Script Builder

Structured call scripts for discovery, demo, objection, closing — plus BANT, MEDDPICC, Challenger Sale, and SPIN frameworks. Role-play partner with 5 buyer personas. Export as markdown.

Discovery~1m talk
sales.script/discovery-acme-co.script
Sales call script · 5-phase playbook
5 phases3 objections4 vars
1m
Estimated talk
779 chars
Talk-time meter
~1min spoken · phase distribution below
ActiveOther phases
Open
15%
Discover
18%
Qualify
29%
Pitch
21%
Close
18%
Framework
Discovery
Company
Acme Co
Product
Our platform
Phases
5
Variables in script
{{first_name}}{{decision_maker_role}}{{stakeholder}}{{date}}
Classic scripts
Sales framework presets
Setup

Account

Phase 01 of 05

Open phase

Open133 chars
Talk-track

First 60 seconds. Earn the right to be there. Set the tone, name the agenda, ask permission.

Sample lines
  • 01Thanks for the time — I'll keep us to the 25 minutes.
  • 02Quick frame: I want this to be useful for you, not a pitch.
  • 03Anything specific you want to make sure we cover before I propose an agenda?
133 chars
If they push back · drawers

Objection branches

one per line · use → or :
Markdown

Export

# Discovery — Acme Co

_Product: Our platform_

## Opener
Hey {{first_name}} — thanks for the time. To make this useful, I want to understand where you are today and what 'solved' looks like.

## Agenda
1. You: current state, what's working, what isn't
2. Me: how we typically help teams in your situation
3. Both: decide if a next step makes sense

## Qualifying questions
• What triggered the search?
• How are you solving this today?
• Who else is involved in the decision?
• What's the cost of not solving this in 90 days?
• What does 'success' look like 6 months from now?

## Value props
• Cut manual work by 40–60% on X workflow
• One dashboard for {{decision_maker_role}} instead of 4 tabs
• Typical time-to-value: 2 weeks, not 2 quarters

## Objection responses
• Price → reframe to cost of status quo; split payment; annual with opt-out
• Timing → propose parallel path: contract + 30-day onboarding kickoff in Q3
• Authority → ask to co-author a memo for {{decision_maker_role}}

## Next steps
If there's a fit: 30-min scoping call with {{stakeholder}}.
If unclear: I send a short memo by {{date}} with 3 questions you can share internally.
Rehearse with a buyer persona

Role-play partner

Pick a persona to see their style + most common objections.