CRM & Sales Ops

Lead Capture Form Builder

Design a lead form with 10 industry-ready templates (consultation, demo, pricing, white paper, webinar, newsletter, RSVP, support, trial, contact). Conditional logic, multi-step, embeddable HTML with event tracking.

form4f · 2req
forms.lead-capture/lead-form.form
Lead capture · Form builder canvas
single pagetracking offHTML export
28%
Est. CVR
~28% / friction 2
Fields
4
Required
2
Steps
1
Conditional
0
Output
HTML
Industry-ready

10 form templates

Sources: HubSpot Form Benchmarks 2024, Unbounce Conversion Benchmark Report, Zoom/Zendesk/Eventbrite public benchmarks.
Click to add

Field palette

Add to form
Form settings
What visitors see

Live preview

Lead form
Reorder · configure

Form canvas

Aatextrequired
Conditional: show only if…
@emailrequired
Conditional: show only if…
select
Conditional: show only if…
textarea
Conditional: show only if…
HTML embed

Export

Est. CVR
~28%
Friction
2
$ embed.htmlpaste anywhere
<form action="https://your-endpoint.example.com/leads" method="POST" class="lead-form">
  <label>
    <span>Full name</span>
    <input type="text" name="name" required placeholder="Jane Doe" />
  </label>
  <label>
    <span>Work email</span>
    <input type="email" name="email" required placeholder="you@company.com" />
  </label>
  <label>
    <span>Company size</span>
    <select name="company_size">
      <option value="">Choose…</option>
      <option value="1-10">1-10</option>
      <option value="11-50">11-50</option>
      <option value="51-200">51-200</option>
      <option value="200+">200+</option>
    </select>
  </label>
  <label>
    <span>What are you trying to solve?</span>
    <textarea name="message"></textarea>
  </label>
  <button type="submit">Request info</button>
</form>
Heuristic: each required field trims est. completion ~3pp; multi-step recovers ~2pp. Replace with your real funnel data.