CRM & Sales Ops

Churn Risk Calculator

Score customer health across usage, support volume, NPS, renewal proximity, sponsor changes, and payment issues. Get a 0–100 risk score with a recommended action.

Mediumportfolio:2
churn.risk/portfolio.scan
Portfolio risk · ARR-weighted
37
/ 100
$36,000 MRR at risk
2 accounts1 at-risk$84,000 ARR
Critical
0
High
1
Medium
0
Low
1
▸ accounts
Sorted by risk · expand any row
Initech
$36,000 ARR
High70/100
0 healthyExpected churn (12mo): 58%100 critical
Recommended next move

Exec-to-exec intro. Re-run discovery with the new sponsor this week.

Save-play playbook · 4
Gainsight 2024 save rates
  • Declining usage
    62% save30 days

    Root-cause usage analysis: pull user-level data, identify top 3 lost-adoption users, run 30-min interviews. Rebuild adoption plan with CSM + power user.

  • Ticket storm
    58% save4 weeks

    Engineering escalation for top 3 tickets + weekly syncs for 4 weeks. Consider pausing renewal conversation until ticket volume drops below baseline.

  • Sponsor changed
    48% save14 days

    Exec-to-exec intro within 14 days. Re-run a compressed discovery with new sponsor. Offer them a 'why this matters' memo they can share internally.

  • Negative NPS
    44% save7 days

    Personal call from CSM leadership within 7 days. 'We heard you' — fix top complaint with written commitment and 30/60/90 checkpoints.

Acme Co
$48,000 ARR
Low12/100
0 healthyExpected churn (12mo): 3%100 critical
Recommended next move

Expand. Explore upsell, multi-year renewal, exec-sponsor intro.