CRM & Sales Ops

BANT Qualifier

Quick four-question scorecard for inbound leads — Budget, Authority, Need, Timeline. Log multiple leads, see who to work first.

BANT1 lead
crm.qualifier/scorecard.bant
Inbound lead scorecard · Budget · Authority · Need · Timeline

Who do you work first?

Score each dimension 0–3. Total ≥ 10 qualifies, 7–9 nurtures, below disqualifies. Auto-tags surface playbook signals.

Leads
1
Hot (auto-tag)
0
Qualified
1
Nurture
0
Disqualified
0
Auto-tagging legend
hot — BANT ≥ 11/12
warm — BANT ≥ 9
fast-track — full Budget + Authority
urgent — Timeline high
ROI-sell — high Need, low Budget
find-champion — high Need, no Authority
early-stage — no Budget or Authority signal
priority — Need + Timeline + Budget aligned
Acme Co · 10/12 · Qualified

Jane Doe

QualifiedMove to demo / proposal track.
Total score
10/12
83%
warm
BANT scorecard
$
Budget
2/3
Do they have funds allocated?
Authority
3/3
Can your contact decide?
!
Need
3/3
Is there a quantified pain?
Timeline
2/3
Clear buying window?
Qualified